About the President and Chief Executive Officer.

RNS Corporation

RNS Corporation as it exists today was built on A'Ron Burns' belief that the future of dairy will belong to the companies that own the entire ecosystem, not simply the stores that serve it.

As President and Chief Executive Officer, Burns leads the dairy holding company responsible for corporate strategy, capital allocation, intellectual property, franchising, technology, supply chain, and the operating systems behind Roll-N-Sweetz and the growing RNS enterprise. His vision has never been to build another ice cream shop. Instead, he is building an institution designed to redefine how dairy is manufactured, distributed, experienced, and scaled for generations to come.

The Foundation

Burns entered the frozen dessert industry at 14 years old, learning every aspect of the business from the front lines. From production and customer service to inventory, operations, and management, those early years gave him a firsthand understanding of both the strengths and limitations of the industry.

Rather than accepting the traditional model, he began asking a different question:

What if the entire category could be rebuilt from the inside out?

That question became the foundation of RNS Corporation.

At 17, Burns opened the first Roll-N-Sweetz location while still in high school, not with the goal of creating another dessert shop, but to build a living laboratory for innovation. Over the next four years of continuous research, operational refinement, and customer feedback, Roll-N-Sweetz served more than 80,000 handcrafted rolled ice cream creations. Every order became another opportunity to improve the business.

Those years of disciplined testing increased store level gross profit margins from 51 percent to 81 percent, proving that sustainable competitive advantage is created through systems, operational excellence, and continuous refinement, not simply great products.

Building an Institution

Burns believes enduring companies are built by controlling the systems that make industries work.

Under his leadership, RNS Corporation has developed a vertically integrated operating platform that combines franchising, proprietary dairy innovation, logistics, technology, equipment, and intellectual property into one corporate ecosystem. Rather than relying on third party suppliers, the corporation is building infrastructure designed to support operators at every level while creating long term enterprise value.

At the center of that ecosystem is RNS Mix, the corporation's proprietary trade secret dairy platform.

RNS Mix represents more than a product; it is the core intellectual property behind the corporation's long term strategy.

Burns has positioned the platform to serve two complementary markets simultaneously:

Business-to-Consumer (B2C) through company owned Roll-N-Sweetz locations and a growing network of carefully selected multi unit franchise operators.

Business-to-Business (B2B) through wholesale distribution of RNS Mix to restaurants, hospitality groups, entertainment venues, foodservice partners, caterers, and future consumer packaged goods channels.

Together, these platforms allow RNS Corporation to participate in every stage of the dairy value chain, from proprietary formulation and production to wholesale distribution, retail operations, and consumer experience.

A Different Vision for Dairy

Burns often describes Roll-N-Sweetz as the flagship, not the destination.

While the consumer brand introduces customers to the RNS experience, the corporation's long term objective reaches far beyond storefront retail. RNS Corporation is being built as a dairy holding company capable of expanding into software, supply chain services, wholesale distribution, consumer packaged goods, licensing, and the acquisition of complementary dessert and dairy businesses.

Every new corporate location, every franchise territory awarded, every gallon of RNS Mix produced, every software deployment, and every strategic partnership is designed to strengthen one integrated ecosystem built for long term institutional growth.

Leadership Through Systems

Burns has often cited Ray Kroc, Sam Walton, and S. Truett Cathy as influences, not because of the products they sold, but because of the systems they built. Their companies endured because they created repeatable institutions capable of growing far beyond any one individual.

That same philosophy guides RNS Corporation today.

Burns believes leadership is measured not by the number of locations a founder opens, but by the systems, culture, and principles that remain long after the founder has stepped away. His responsibility is not simply to build restaurants, but to establish an institution that future generations of employees, operators, franchisees, executives, and shareholders can continue to strengthen.

The Future

At 21 years old, Burns considers RNS Corporation to be in its earliest chapter.

His ambition is not measured by the number of stores opened, but by the institution being built. Through proprietary dairy innovation, vertically integrated infrastructure, technology, franchising, disciplined capital allocation, and an unwavering commitment to operational excellence, Burns is building RNS Corporation to become one of America's defining dairy enterprises.

In Burns' words, Roll-N-Sweetz is our flagship brand. RNS Mix is our proprietary platform. RNS Corporation is the institution.